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Burger King's International Women of all ages's Day Tweet In 2021, Burger King aimed to announce a scholarship plan for Women of all ages in culinary arts and spotlight that only twenty% of United kingdom Expert cooks are Females. Having said that, their Preliminary tweet, "Women belong while in the kitchen," intended to seize focus, backfired. The tweet was greatly observed as sexist, bringing about huge backlash. Quite a few missed the comply with-up tweets conveying the scholarship. more info Burger King deleted the thread, apologised, and promised to not repeat the error. The primary just take away from these marketing blunders is that each campaign has to be carefully planned out and deemed from all Views. For additional marketing fails, go to our site write-up
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